Business & Finance Blogging

Blogging Can Be the Most Effective Way to Promote Your Products

To achieve competitive advantage in this highly complex and dynamic business environment, unorthodox paths are being ventured by the companies.
Among one of these unorthodox paths include the marketing of a product or service through the use of blogging which is an efficient, economical and powerful marketing tool.
Blogs; an internet profit increasing resource, enables marketers to sell their products and services in high volume generating large amount of revenue and profits.
Using a blog is like having a direct conversation with customers if they come through your door in a retail setting.
Now the question which pops up in the mind is that; do blogs have any other benefits besides communicating with the customers? The answer to this question is Yes!! Blogging allows for quick research, lead generation, and image building.
Blogs can be used in new inventory purchases, upcoming events and sales and trends that may have effect on their business.
Customers can also comment on the business owner's postings allowing them to give their feedback in the form of criticism and suggestions for improvement.
Hence, blogging helps the business to understand and satisfy its customers.
Other advantages of using blogs include: • Adding a blog entry about the latest product category changes or news announcement is easier compared to constantly adding notices and reminders on Web store pages by redesigning the site to include the new element.
• Individual sections of Web store can be highlighted for a temporary promotion without having to completely redesign the navigation bar.
People can be fed with targeted links to a different section every day, week or month.
• The additional links that a blog makes to the website act as references that help your search engine ranking.
A business can also be benefited by the established traffic of a popular blogging portal or be included in a network or collective of blogs.
The basic idea which lies behind this is to go where your customers are already reading blogs.
A Web store category which falls into a big niche, like electronics or toys and games, a blogging portal that caters to that customer set can be used to see if a blog can be added thorough their portal or site to reach the same customer set.
In this way a business can increase its customer base and can promote its products and services to large number of customers.
Concluding the topic it can be said that the power of traditional word of mouth endorsements are transformed by the blog into a twenty-first century powerhouse of influence.
Traditional advertising can be easily ignored or avoided altogether but blog posts offer consumers the facts and opinions they need to make a purchasing decision by showing up in search engine results.
Effectiveness of blogs to influence behavior has been verified by statistics.
According to the 2011 study, 53% of American, female blog readers have made a purchase on the basis of a blog recommendation.
This rate has been found much higher for women who spend more time online.
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